Reason 2 to Ignore Blogs

2. You already have a website.

A website and a blog are actually two completely separate tools. A website kills conversation. It says, “here’s the info, take it or leave it”. A traditional website is rarely updated. Why? Because updates are expensive, costly, and take what seems like an entire department (sometimes two) to get done. Websites involve bureaucracy and are built to "sell". They are about the company, the "collective".

A blog on the other hand allows discussion and networking. It puts a face on a company and enables "real time" marketing since you can update and change a blog anytime, anywhere, even by anyone with a correct user name and password. A blog is about the people behind the company. Since blog software was built for non-technical people, it's small and streamlined. As easy as creating or changing a Word document.

One of our clients had a limited budget. He knew he needed a website but was not quite ready for a WONDER site yet. We were able to set him up with an inexpensive and flexible website for his current needs and a blog which allowed him to upload before and after pictures of his company's work with a few clicks of a button. The blog also enabled him to get feedback from his customers without all the extra programming needed on a regular website.

The results: the website ended up being the perfect place to "sell" new customers on his business. The blog became the place that his regular customers went for new project ideas, ask questions, and handle basic customer service concerns.

To visit our client's website, click here http://jtpaints.blogspot.com

Tune in next time for Reason #3.