All About Blogs Workshop

All About Internet Blogs: They’re Here to Stay & They Affect Your Business

Presented by Samantha Rufo, nxtConcepts at the MSAA Summer Trade Show, Olympia Resort & Conference Center, Wisconsin for Midwest Ski Area Members

Monday, August 8, 2005 8:30am-10:00am

The Internet revolution is responsible for two of the dumbest names in business. The first is the "Web." The next is the "blog." Most people have heard about blogs (short for Web logs). There are millions of them - with significant marketing, social, political and cultural merit.

Blogs offer a new way to communicate with customers. That’s not only more personal, but easier and less costly than ANY other marketing method.

Plan to attend this eye opening morning session to find out how to keep your organization ahead of the competition!

Who Should Attend

Area owners, operators, and managers. This program is especially relevant for individuals who have positions with responsibilities such as strategic planning, marketing, sales, advertising, promotion, brand building, and media relations.

Why You Should Attend:

This All About Blogs Program will provide you and your team with applicable, immediately usable marketing skills, including:

® What a Blog Is Not and What It Is (What’s with all the jargon anyway?

® Who’s Doing It and How Big of a Thing It Is

o Case Study: The Negative Blog Storm that Ruined a Company’s Reputation

® Why This Type of Website Will Make a Positive Impact on Your Business

® What Makes One Successful?

® Concerns (Time, Content, Feedback, Legal)

® Getting Started

o How you can use a blog (events, press info, photos, ski reporting)

o What to write about

o How often to write

o Monitoring

o Resources

When finished, you will:

® Have a solid understanding of what a blog is and how it works.

® Know how a blog differentiates you from your competitors.

® See why customers like them so much & why you shouldn’t ignore them.

® Understand how to create, keep, and support a successful blog effort.

® Learn from interactive discussions, case studies, and other resources.