Reason 4 to Ignore Blogs

4. Only teens use blogs and they aren't my customers.

I'd like to introduce you to Bob. Bob fits in the age range of 30-39 years old. He's college educated. Has an Executive role at work. Makes over $60,000 a year. Uses the web regularly on the job. And guess what? He's not only the number one blog demographic but he also see's a blog as his soap-box and your heaven or hell.

If he loves you he will tell the world through his blog or your's if you have one. He will sing your praises. If you've crossed him, he'll let the world know it in spades. He could ride you out of town on a rail. If you have a blog you might just be able to tell your side of the story and try to win public opinion back to your favor. Blog-less? Bob gains a voice regardless of whether he's right or wrong and you as a business are powerless to do anything about it.

The good new is that there are many more "evangelists" out there than vigilantes. So, if you can engage then through relevant, informal blog dialog and show them you care/listening, you could have a customer for life.

Tune in next time for Reason #5 to Ignore Blogs...