Unusual But Effective Blogger

If you keep up on the latest "blog inside scoop" you are probably aware that the majority of the 12 million blogs out there (Pew Internet of American Life Study 2/05) are software or technology companies, marketing or advertising companies, or a mix of consumer packaged goods, manufacturing, or non-profit. So, the average old "mom & pop" business has really yet to jump on this bandwagon.

That's why I really promote our clients to start blog's. It's a huge marketing competitive boost to be the one to start something within your target market. Just because your competitors may not be blogging, doesn't mean you should ignore it. Instead, embrace it. Blogging is so new that competitors may not know about it. Think of the term "website" in the 90's.

Of course you know I'm going to give you an example. Here it is http://jtpaints.blogspot.com Yes, it's about a painting company's owner and his company JT Paints. How does he use his blog? To post before and after pictures of his work. Also to provide support to people who want to add color but are just afraid to leave those bare white walls. He's got a great personality that really comes through in the writing. I steered him in the direction of a blog because his regular website just did not have the simple functionality he needed. And, to get it was a bit outside of his price range at the moment.

Let me know what you think. Or, better yet. Go to his blog and let him know!