The Business of Blogs

The business community is beginning to embrace blogs for their marketing and commercial potential. Business blogs that are well-written, focused on topics relevant to customers, employees, and interest groups are becoming the new company "voice."

Blogs offer a new way to communicate with clients, potential clients, and any interested parties. Popular forms of business communication include press releases, newsletters and e-newsletters, Web sites and mailings. But these are all one-way communications. Blogs offer the opportunity to interact and create a dialogue about a product or service.

Business blogs can be simple, light-hearted stories, straightforward informational articles or brief commentaries about news and issues. Each opens an opportunity for discussion about your product or service.

Through our blogs, our clients, prospects and business associates can get to know us personally. This is important for service companies like nxtConcepts. We leave the more formal stuff for our Web site and e-newsletter and other more traditional marketing methods.

To check out our other blog that deals with more "intelligent marketing" tools, go to http://blog.nxtconcepts.com

Interested in finding more out about creating your own business blog? Check out our website at http://www.mymarketingguide.com or call us at 888-215-0820.