How big is this blog thing anyway?

So, you might be wondering, is this "blog thing" just a craze? Will it be here today and gone tomorrow? You know, like they said the internet and website's in general would back in the 90's.

It's big. And it's growing. Fast.

-Over 12 million American adults have created a blog
- Blog readership up 58% in 2004; 27% of all Internet users
- 5% say they use RSS (Really Simple Syndication) to get news, other info
- 12% of internet users have posted comments or other material on blogs

Those numbers are from Pew's Internet Study of American Life.

One more thing. Guess who the number one blog demographic is? Did you guess teens as your first choice? Well you are wrong, it's males between the ages of 30-39. Why should you sit up and take noticBecauseuase these people are YOUR customers and can be your best friend or your worst nightmare.

Moral of today: You may not be blogging, but there are plenty of others that are. You can either dig your head in the sand and wait for the caravan to pass or jump on and enjoy the ride.