Getting practical
Blogs, podcasts, and RSS feeds are getting heaps of buzz as cool marketing tactics ... but we seldom hear truly practical advice on using them.
So, I thought I'd give you a handful of hints to making your blog more useful for your readers.
Tip 1: Keep it short.
Readers may be quickly browsing a topic or their news reader. That means they are looking for simple, short, and unique items. If your post takes up more than one screen and lot's of scrolling is involved, consider turning your post into an article somewhere else.
Tip 2: Remember your audience.
Blog readers are generally influential, early adapters who tend to network with their peers, and they're touchy when they think they're being over-marketed to on their favorite blog. The best blogs encourage people to want to come back and read over and over again. Although it's your blog, write about things that your readers will find interesting and timely.
Tip 3: Work with the blog software, not against it.
I've seen quite a gew people try to make programmers re-design the blog code to make it more "website-ish". That's really not the point. Blog's are not websites. Websites are usually static and try to sell. Blog's are interactive and more of a social networking atmosphere. Make the most of what they are and what they have to offer and you will reap huge rewards!
posted by Rufo's World @ 8/03/2005
2 comments
2 Comments:
Sing it through the ceiling sister!
Excellant suggestions for blog improvement.
I hate what I call "vending machine blogs" that hype product, white papers, reports, e-books, etc. at me when all I want to do is see what FREE relevant information they might have.
Some big companies are wretched in this respect.
Print magazines, like RD, should provide complete online versions of each issue.
This way, I could quote, like "Me Me Media" text, copy and paste, deposit chunks or entire thing into my blog, add a running commentary to it, and refer readers to the print issue.
Many online users will want the print version of publications for more relaxed and portable reading, and other reasons.
I fear greatly a Psychocapitalism Greed Machine "Paid Content" business model is going to start sweepting the blogosphere and web and net.
Info wants to be universal and free. It told me so yesterday.
:^|
The web and content publishing is still fairly new if you think about it. That means you'll have different companies trying different web models (pay content, banner ads, subscription, etc).
Although, I personally wish I had access to all the info on the web for free and w/o having to hand over an email, I also understand the need to survive as a business. So, hopefully there will still be enough sites willing to keep the whole concept of the internet alive...
...free flow of information.
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