Tuesday, November 15, 2005

The Real Secret to Blogs

At the end of the day, blogs represent a fundamentally new publishing format. Far beyond their role as personal diaries and scoop-laced news journals, blogs provide easier ways to create and manage Web sites and site content, in a highly addictive manner. Just ask any true blogger.

Although study after study demonstrates that websites that change their content almost daily are...
- preferred by users,
- get more sales,
- get higher rankings in search engines,
- provide an inexpensive customer service function,

...the majority of sites on the web fail to update their content! Thats the equivalent of walking by thousands of dollars sitting on a table and not picking it up.

Why do companies consciously let this happen?
1. Too much time to figure out how to get the changes done (Time tobureaucracycracy.)
2. High agency fees for even small content changes (Down with agencies! remove the middleman.)
3. An ISP that scares people into thinking changes could destabilize civilization as we know it. (Give me a break.)
4. Having to talk to a technology person without a translator. (Isn't that fun.)

See the secret. Embrace it. Do something about it.

Don't know where to begin. Here's the best secret, we know and can help you. We can even get you up and running with your blog in 5 minutes or less. Isn't that worth an email or phone call? Would be for me!

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